JoJo Siwa Net Worth (Money & Salary)

What Is JoJo Siwa’s Net Worth?

JoJo Siwa, an American dancer, singer, actress, model, and reality television personality, boasts a net worth of $20 million. Gaining prominence from her appearance on “Abby’s Ultimate Dance Competition,” she also became a familiar face on “Dance Moms.” While reality television played a crucial role in her initial success, her true breakthrough came through YouTube, where her videos amassed hundreds of millions of views, attracting nearly 12 million subscribers. She’s recognized as one of the world’s most influential personalities.

Early Life

Born Joelle Joanie Siwa on May 19, 2003, in Omaha, Nebraska, she gained fame following her music videos like “Boomerang” and “I Can Make U Dance” on YouTube. Her tour in 2018 marked her transition to performing in sold-out arenas, covering 52 cities across the United States and Canada, and eventually expanding to venues in the United Kingdom and Australia.

JoJo Siwa Hair Bow Sales

Many of JoJo’s fans speculate that her net worth might be significantly higher than what is estimated, given the reported sale of 40 million hair bows. While this figure hasn’t been verified independently or documented in a business journal, it’s clear she’s making a substantial income from these product sales. Nonetheless, even if she did sell 40 million bows, it doesn’t necessarily imply that JoJo directly profits “hundreds of millions” from those sales.

In many celebrity product lines, the individual usually receives payment only after hitting certain sales benchmarks, and after recovering production and marketing expenses. If JoJo has indeed sold 40 million bows, it suggests that she has surpassed such milestones, entitling her to a portion of the profits.

By calculating with the industry average cost per goods sold at $9 per bow, we estimate conservatively that each sale yields approximately $2.5 in net profit. Based on comparable celebrity endorsement arrangements, JoJo could expect around 20% of profits after covering costs. This equates to about $0.54 per sale, pre-tax. If she sold 40 million bows, it’s likely she needed to sell approximately 10 million to recuperate initial expenses, bringing her total earnings to around $16 million before taxes and leaving an estimated $8 million after tax.

These calculations indicate that JoJo is indeed earning substantial revenue just from product sales. Additionally, it’s essential to note that any net worth figure on our site is after taxes. Therefore, for an individual to possess a net worth of $14 million, their income before taxes and various fees would need to be between $25-30 million. Should JoJo sustain her current popularity, we can certainly envision a future where her worth reaches between $50-100 million.

Filmography

Throughout her career, JoJo Siwa has appeared in various television productions, particularly on Nickelodeon, including “Ultimate Halloween Costume Party,” “Not-So-Valentine Special,” and “Ultimate Halloween Haunted House.” Other significant roles include those in “School of Rock,” “SpongeBob SquarePants,” “Keeping Up with the Kardashians,” “The Substitute,” “The Masked Singer,” “Celebrity Family Feud,”

Included in her achievements are appearances on shows like “Dancing with the Stars,” “So You Think You Can Dance,” “America’s Got Talent,” and “High School Musical: The Musical: The Series.”

Siwa has contributed her talents to films such as “The Angry Birds Movie 2” and “The J Team.”

Throughout the years, Siwa has received numerous nominations and won accolades like “Favorite Viral Music Artist,” “Favorite Musical YouTube Creator,” and “Favorite Social Music Star” at the Nickelodeon Kids’ Choice Awards.

Real Estate

In February 2020, JoJo made a significant purchase, acquiring a property in Tarzana, California, for $3.5 million. Despite being only 16 at the time, she possessed more wealth than many individuals earn throughout their lives. The unveiling of her new home on her YouTube channel provided her devoted fans with an exclusive tour.

This Mediterranean-style domicile boasts 6,000 square feet of living space, offering ample room for Siwa’s entire family. With features such as marble flooring, fireplaces, a gourmet kitchen, French doors, and more, JoJo is set for a comfortable living experience for many years ahead. The exterior includes a swimming pool and a sports court.

Personal Life

Between August and November 2020, Siwa dated TikTok sensation Mark Bontempo. In January 2021, she publicly identified as part of the LGBTQ+ community via her social media platforms. February 2021 saw JoJo announcing her relationship with her best friend, Kylie Prew. After parting ways in late 2021, they reunited in May 2022. Their relationship faced another breakup in June 2022, leading JoJo to start dating social media creator Avery Cyrus in August. In December 2022, reports confirmed the end of Siwa and Cyrus’s relationship.