KSI Net Worth (Money & Salary)

What Is KSI’s Net Worth?

Known as KSIOlajidebt, or simply KSI, he is an English YouTube personality, comedian, rapper, and video game commentator with a net worth of $100 million. KSI ranks among the top-earning internet personalities globally, having made $25 million between September 2022 and September 2023. Currently, he operates three YouTube channels: “KSI,” “JJ Olatunji,” and “KSIClips,” accumulating over 8.6 billion video views. His primary channel boasts 24.1 million subscribers, and he is also recognized as a former member of the Sidemen YouTube group, which oversees four channels: “Sidemen,” “MoreSidemen,” “SidemenReacts,” and “SidemenShorts.”

The name KSIOlajidebt combines the initials from the gaming community “KSI,” his real name Olajide, and British Telecom (BT). Primarily, he engages with FIFA games, even playing alongside Arsenal and England midfielder Alex Oxlade-Chamberlain. As a musician, KSI released the single “Lamborghini” featuring P Money in 2015, which peaked at #7 on the UK R&B chart and #30 on the UK Singles Chart. His discography includes studio albums “Dissimulation” (2020) and “All Over the Place” (2021), along with features on singles by BlacknWhite, Sway, and Yogi. In 2015, he published a book titled “KSI: I Am a Bellend,” which in the U.S. was repackaged as “I Am a Tool: How to Be a YouTube Kingpin and Dominate the Internet.”

The rivalry between Logan Paul and KSI is well-known, culminating in a pay-per-view boxing match on August 25, 2018, branded as “the biggest internet event in history.” This initial bout concluded in a draw, leading to a rematch on November 9, 2019, at the Staples Center in Los Angeles. The first event attracted 2.25 million live viewers, with 1 million engaging via pay-per-view and approximately 1.2 million streaming it illegally on Twitch. Ultimately, 1.3 million purchased the fight on PPV, generating approximately $13 million in revenue. It is estimated that both KSI and Logan each earned roughly $2 million before taxes from this match, factoring in additional revenues from merchandise. For their rematch, a minimum guarantee of $900,000 was set for each fighter. The earnings for the second fight, broadcast by DAZN USA, probably exceeded $3 million for both. KSI’s earlier match against fellow YouTuber Joe Weller resulted in a win via technical knockout in the third round, attracting 1.6 million live viewers on YouTube and reaching 21 million views within a day.

Prime Energy Drink

In recent times, the energy drink “Prime” has emerged as a significant factor in discussions about KSI’s net worth. For those unfamiliar, Logan Paul and KSI have been involved in promoting Prime since its launch in January 2022. Unverified reports suggest that the drink generated $565 million in revenue within the 12 months from December 2022 to December 2023.

Do Logan Paul and KSI own Prime? No, while they promote it, they do hold equity in the brand. It is commonly believed that they hold either 20% each or a combined 20%. The majority of the brand is under the control of Congo Brands, an umbrella company based in Louisville, co-founded by Max Clemons and Trey Steiger.

Assuming that Logan and KSI each possess 20% ownership of the brand, with Rockstar selling to Pepsi for $3.8 billion in 2020—generating $800 million in revenue—the sale reflects a valuation of approximately 5X revenue. If Prime generates $600 million annually, its total value could be estimated at around $3 billion (5 times $600 million). Consequently, if both Logan and KSI each own 20%, their shares would be valued at $600 million.

If they indeed possess a total ownership of 20%—which breaks down to 10% each—this would equate to $300 million for each party. Given that their precise equity holdings remain undisclosed and the brand’s revenue figures are not verified, all the mentioned estimates are merely speculative. Nonetheless, it is reasonable to conclude that both individuals have considerable equity in a prospering enterprise.

A lineup of celebrity endorsers has been secured by Prime, featuring quarterback Patrick Mahomes, soccer superstar Erling Haaland, and MMA champion Alexander Volkanovski. It’s quite likely that these celebrities were granted equity in return for their promotional efforts.

Early Life

Born on June 19, 1993, in Watford, Hertfordshire, England, KSIOlajidebt is the name of Olajide Olayinka Williams Olatunji. His mother, Yinka, hails from London, while his father, Jide, originates from Nigeria. KSI has a younger brother, Deji, who is also a YouTuber. In 2015, KSI ranked #1 on Tubular Labs’ list of the “UK’s Most Influential YouTube Creators,” with Deji coming in at #2. KSI studied at Berkhamsted School, where he met Simon Minter, who would eventually become a member of the Sidemen alongside KSI. In 2018, a video released by Deji revealed KSI’s personal banking details, which led to KSI’s public outrage towards his family, expressing disappointment, “Don’t you f**king dare put my information out on blast like that. I keep that shit private. Mom, dad, I’m disappointed.”

YouTube Career

KSI began his YouTube journey in 2008 with the channel name “JideJunior,” and he set up the “KSIOlajideBT” account in July 2009. Once he started generating consistent income from his FIFA gaming-commentary videos, he left sixth form college. KSI later diversified his content with vlog-style videos and a broader range of games, reaching one million subscribers by 2012. In 2013, he joined Polaris, a sub-network of Maker Studios, and in October of that year, he became part of the Sidemen, a British YouTube group producing sketches, challenges, and gaming commentary. By August 2017, KSI announced his departure from the Sidemen, subsequently releasing diss tracks targeting other members.

Music Career

In May 2020, KSI released his first album, “Dissimulation,” which peaked at #1 on the Irish Albums Chart and #2 on the UK Albums Chart. Featuring notable singles like “Down Like That” (with Rick Ross, Lil Baby, and S-X), “Wake Up Call” (featuring Trippie Redd), “Poppin” (featuring Lil Pump and Smokepurpp), “Houdini” (with Swarmz and Tion Wayne), and “Killa Killa” (featuring Aiyana-Lee), the Gold-certified album made a significant impact. Following up in 2021, his album “All Over the Place” reached the top of the UK Albums Chart, including the Gold singles “Really Love” (with Craig David and Digital Farm Animals) and “Don’t Play” (with Anne-Marie and Digital Farm Animals). Additionally, KSI has put out EPs like “Keep Up” (2016), “Jump Around” (2016), “Space” (2017), and “Disstracktions” (2017).

In 2021, he launched the studio album titled “All Over The Place.”

Personal Life

KSI engages in charitable endeavors and has taken part in various charity television shows, including “Comic Relief,” “Stand Up To Cancer,” “Children in Need,” and “Sport Relief.” In 2015, he contributed $10,000 to an online charity stream hosted by YouTuber Castro1021 and participated in a Race Against Slime event, which aimed to gather funds for SpecialEffect, a U.K. organization that seeks to enhance the lives of individuals with physical disabilities by enabling them to enjoy video games. Between 2016 and 2018, KSI, along with his fellow Sidemen, organized three charity football matches that raised close to £400,000 for various charities, such as Childline, the Saint’s Foundation, and the Charlton Athletic Community Trust. In 2020, he made a $60,000 donation to the Black Lives Matter Global Network Foundation and other organizations focused on supporting black lives, in addition to donating clothing to the Seaview Project. Additionally, he got involved in “The Independent’s” Help the Hungry campaign and the “Evening Standard’s” Food for London Now initiative that year, and he contributed to the charity single “Stop Crying Your Heart Out” for Children in Need. During BBC Radio 1’s “Lol-a-thon” in 2021, he donated £10,000 to Comic Relief.

A fan of Arsenal F.C., a London football club, KSI has made appearances on AFTV, a channel dedicated to Arsenal supporters. However, in 2012, he faced accusations of sexual harassment against women during a Eurogamer event and of sexually assaulting spokesmodel Brandy Brewer. Although Brewer later tweeted, “I consented to the motorboat it’s called comedy……relax,” KSI was prohibited from attending future Eurogamer events.

Awards and Nominations

In 2016, KSI received a Diamond Creator Award/YouTube Creator Reward at the YouTube Creator Awards and was honored as Vlogger of the Year by the NME Awards. He won an Amazon Music UK award for Best Song in 2020 for “Lighter,” which also garnered him a BRIT Award nomination for Best British Single. KSI has been nominated three times for a Shorty Award: Best in Gaming in 2012, YouTuber of the Year in 2017, and Best YouTube Ensemble (with the Sidemen) in 2019. “Sidemen: The Book” earned a nomination for the British Book Award in the category of Non-Fiction: Lifestyle Book of the Year in 2017, a year in which he also received a BBC Radio 1’s Teen Choice Award nomination for Best British Vlogger. KSI has furthermore been nominated for the Global Awards (Social Media Superstar, 2018), MTV Awards (Hottest Summer Superstar, 2020), MOBO Awards (Best Media Personality, 2020), and TMTV Awards (Hottest Summer Superstar, 2021). In 2022, he was recognized as “Personality of the Year” at the Rated Awards.

Real Estate

During a 2020 interview with “Men’s Health,” KSI revealed that he possesses over ten properties in England, with a total value exceeding £10 million. In December of 2021, he vacated a shared flat with a friend and acquired a story home in London for £10 million.