Logan Paul Net Worth (Money & Salary)

What is Logan Paul’s net worth?

An American YouTuber, boxer, internet personality, and actor, Logan Paul boasts a net worth of $150 million. Currently, his YouTube channel has over 23.6 million followers. He has often ranked among the highest-earning YouTubers globally, with an estimated annual personal income of no less than $20 million. His social media presence includes 27 million followers on Instagram and 18 million on TikTok.

Beyond YouTube, Paul operates a highly profitable merchandise venture known as Maverick Apparel, which achieved over $40 million in sales within its first nine months of operation.

Since November 2018, he has been the host of the Impaulsive podcast. Recently, Logan and his brother Jake have shifted their focus to professional boxing.

In 2023, Logan entered into a multi-year agreement with WWE, reportedly worth $15 million over three years, following multiple appearances in recent years.

Prime Energy Drink

In the last few years, the energy drink “Prime” has become a significant point of discussion when it comes to Logan Paul’s net worth. For those unfamiliar, Logan and his boxing opponent KSI have been endorsers of Prime since it launched in January 2022. Unverified reports indicate that between December 2022 and December 2023, Prime purportedly generated $565 million in revenue.

Do Logan Paul and KSI own Prime? No, they serve as promoters but possess equity in the brand. It is widely speculated that they each hold 20% or together own a combined 20%. The remaining majority is held by Congo Brands, an umbrella company based in Louisville, co-owned by Max Clemons and Trey Steiger.

If we consider that Logan and KSI each possess 20% equity in the brand, we can look at Rockstar’s sale to Pepsi for $3.8 billion in 2020, during which the drink was generating $800 million in revenue. This implies that Rockstar was valued around 5X its revenue. Assuming Prime achieves $600 million in annual revenue, one might estimate the brand’s overall…

The brand’s value is approximately $3 billion (five times $600 million). If both Logan and KSI possess 20% ownership of the brand, their theoretical stakes would be valued at $600 million. However, if their combined ownership is only 20%, or 10% each, this would translate to $300 million for each. Given that their actual equity stakes remain undisclosed and the brand’s revenue figures are not verified, all previous statements are merely speculation. Nevertheless, it’s reasonable to conclude that both hold significant stakes in a flourishing business.

Prime has attracted a host of celebrity endorsers, such as quarterback Patric Mahomes, soccer player Erling Haaland, and MMA fighter Alexander Volkanovski. It’s likely that these celebrities were also granted equity as part of their endorsement deals.

Early Life

Logan Alexander Paul entered the world on April 1, 1995, in Westlake, Ohio. He has a younger brother, Jake Paul, who is also a well-known figure in social media. At just ten years old, Logan began creating videos for YouTube through a channel he started named Zoosh.

In 2012, he earned recognition as an All-Star linebacker for the Westlake High School football team. Additionally, he achieved the title of State Champion in wrestling during high school before pursuing an engineering degree at Ohio University. From 2013 to 2014, his followers across various social networks skyrocketed from 900 to 1.5 million, especially gaining fame on Vine. In 2014, he left Ohio University to relocate to Los Angeles.

Career

His Vine compilations were converted into a YouTube video, which was published shortly after. The compilation gained over four million views within its first week on air, and soon after, he garnered 4 million Vine followers. He then secured contracts to produce content for HBO, Pepsi, Virgin Mobile, and various other brands. By 2015, he was recognized as the 10th most influential figure on Vine, with his brief videos netting him substantial income. Following Vine’s closure, Paul transitioned his content to YouTube.

As of now, Logan’s videos have amassed nearly six billion views. He boasts over 23.6 million subscribers on YouTube, 26 million followers on Instagram, and 15 million fans on Facebook.

Suicide Forest Controversy

On December 31, 2017, Paul posted a video on his YouTube channel that he filmed in Aokigahara, located at the base of Mount Fuji in Japan, an area infamously referred to as the suicide forest due to its history. The video depicted a deceased individual hanging from a tree and amassed 6.3 million views within just 24 hours of its release. This prompted the creation of several online petitions calling for YouTube to terminate Paul’s channel. He removed the clip shortly after and issued a public apology on Twitter on January 1, 2018. On January 9, YouTube released a statement on their Twitter account denouncing Paul’s video. The following day, they announced the removal of Paul’s channels from their preferred ad program, Google Preferred, and he was also dismissed from the YouTube…

The Red series titled “Foursome” saw Paul donate $1 million to agencies focused on suicide prevention in its aftermath.

Other Controversies

In early February 2018, YouTube suspended all ads on Paul’s channels because of his “pattern of behavior.” This included his involvement in the “Tide Pod challenge,” an incident where he humorously attempted to give CPR to a fish taken from his pond, and another where he filmed himself using a taser on two dead rats. During this time, Paul did not earn any revenue from the views on his channel. However, ads were reinstated two weeks later, though he remained on probation for 90 days, making his channel’s content ineligible for the trending tab on YouTube.

In a podcast segment in January 2019, Paul made a comment saying, “What is it, male-only March? … We’re gonna attempt to go gay for just one month.” His remarks drew extensive criticism, particularly for implying that one’s sexual orientation is a choice.

KSI Boxing Matches

Logan Paul is known for his notorious rivalry with fellow YouTuber KSI. On August 25, 2018, they squared off in a pay-per-view boxing match that was dubbed “the biggest internet event in history.” The rematch occurred on November 9, 2019, at the Staples Center in Los Angeles. The initial fight attracted 2.25 million live viewers, with 1 million checking in through pay-per-view and an estimated 1.2 million streaming illegally on Twitch. Ultimately, 1.3 million viewers purchased the fight via PPV, raising approximately $13 million in revenue. It is estimated that Logan and KSI each made around $2 million from the match, including earnings from merchandise sales, before taxes. In the second fight, they were guaranteed a minimum of $900,000, and their total earnings from it, broadcasted by DAZN USA, likely surpassed $3 million each.

Personal Life

In 2015’s fall season, Paul shared an apartment complex in Hollywood with roommates Mark Dohner and Evan Eckenrode, surrounded by fellow social media celebrities such as Juanpa Zurita, Amanda Cerny, and Andrew Bachelor. The proximity fostered collaboration on videos for their respective channels.

By the fall of 2017, Paul relocated to an estate in Encino.

In July 2018, Paul and actress Chloe Bennet revealed their romantic relationship, having reportedly dated for a year prior to the public confirmation. However, they split up in September of the same year.

Logan Paul is known to be red-green colorblind.

In May 2020, he confirmed his relationship with model Josie Canseco, who is the daughter of baseball legend Jose Canseco. The following month, Paul shared a YouTube video titled “I Bought My Girlfriend A Horse.” Following a minor disagreement, he aimed to make amends by purchasing Josie, an equestrian enthusiast, a horse. The video showcased the couple riding horses, with Paul informing her that both were gifts to her. He stated: “100% yours. Even

“You can keep them if we break up.”

Paul began a relationship with model Nina Agdal in 2022, and they declared their engagement in July 2023.

Annual Earnings

Logan earned $12.5 million in 2016, followed by $12 million in 2017. His income increased to $14.5 million in 2018 and decreased to $10 million in 2019. By 2021, his total earnings reached $18 million.

From September 2022 to September 2023, Logan’s earnings amounted to $20 million.

Real Estate

Logan Paul resided in this mansion located in the Encino area of Los Angeles for several years:

In October 2017, he acquired the property for $6.55 million after it was previously listed for $8.5 million. The mansion spans over 30,000 square feet and includes 14 rooms. Logan sold it in April 2022 to Machine Gun Kelly for $7.4 million.

Currently, Logan has been living in Puerto Rico, renting a mansion worth over $13 million within the exclusive Ritz-Carlton gated community.

In 2019, he invested $1 million in an 80-acre estate named Fobes Ranch in the San Jacinto Mountains, located about two hours east of downtown Los Angeles. This property was previously occupied in the 1960s by Timothy Leary, a Harvard professor-turned-LSD producer who lived there while producing LSD alongside a group of surfers known as the “Brotherhood of Eternal Love.”

Floyd Mayweather Boxing Match

Logan went up against Floyd Mayweather on Saturday, June 6, 2021, in a professional boxing bout. He reportedly struck a deal for a base salary of $250,000 plus 10% of the Pay Per View earnings, while Mayweather secured a guarantee of $10 million for his appearance, along with 50% of the PPV profits.

Logan claimed his earnings from the fight would reach at least $20 million, whereas Floyd estimated his at upwards of $50 million.

Ultimately, the fight was bought by around 1 million viewers, resulting in Floyd earning approximately $35 million, while Logan made about $5.25 million.