PewDiePie Net Worth (Money & Salary)

What is PewDiePie’s Net Worth?

With a net worth of $45 million, PewDiePie is a Swedish video game commentator, streamer, and internet personality. His channel has at times held the title of the most-subscribed channel on YouTube, and he has been recognized as the highest-earning YouTuber globally. His YouTube channel predominantly showcases videos of him playing a variety of video games.

In his typical videos, PewDiePie plays games while commenting on his experiences and providing reactions to what’s happening on-screen. He often refers to his audience as the ‘Bro Army,’ consisting of his ‘Bros.’ At the conclusion of his videos, he usually performs a ‘Brofist.’ His YouTube channel has seen exponential growth in subscriptions since its inception in 2009. He also participated in the Nonick Conference in 2012. In October of the same year, OpenSlate designated PewDiePie’s channel as the #1 YouTube channel based on “SlateScore.” By April 2013, he had amassed 6 million subscribers and relocated to the United Kingdom in July 2013 for better internet connectivity.

Highest Paid YouTube Star

In addition to being YouTube’s top star in video views, PewDiePie consistently ranks among the highest-paid personalities on the platform. According to CelebrityNetWorth, in 2013 PewDiePie was reported to have an income of $12 million, making him the top-earning YouTuber globally. His earnings increased to over $14 million in 2014 and reached $9 million in 2015. In 2016, he made $15 million, followed by $12 million in 2017, and $15.5 million in 2018. His earnings in 2019 amounted to $13 million. Currently, PewDiePie charges around $450,000 for a single sponsored video.

When summarizing his earnings, PewDiePie has generated more than $73 million in pre-tax income from his YouTube pursuits since 2013. In an interview, he affirmed that his net worth is “much much” higher than $20 million.

Early Life

Felix Arvid Ulf Kjellberg, known as PewDiePie, was born on October 24, 1989, in Gothenburg, Sweden. His parents, Lotta Kristine Johanna and Ulf Christian Kjellberg, have notable careers; his father is a corporate executive while his mother is an award-winning Chief Information Officer. He also has an older sister named Fanny. During high school, Felix often skipped classes to indulge in video games. He graduated from Göteborgs Högre Samskola and initially aimed to pursue a degree in Industrial Economics and Technology Management at Chalmers University of Technology. However, he found the courses uninteresting and dropped out—not specifically to start a YouTube career, as is commonly misreported. Although he was disengaged from his courses, he maintained a passion for Photoshop and video games, even selling photoshopped images to earn enough to buy his first computer.

YouTube

On December 19, 2006, Felix made his debut on YouTube. Initially, his channel was named “Pewdie,” with the term “pew” chosen to mimic the sound of a laser. His early content primarily featured gameplay from Call of Duty, alongside some vlogging. At one point, Felix lost access to his Pewdie channel, prompting him to create a new one called PewDiePie on April 29, 2010. This new channel showcased his gaming exploits in Call of Duty, Minecraft, and an array of horror and action games. For instance, he’d share brief clips of his exceptional CoD performances, accompanied by humorous commentary and edits. In his Minecraft uploads, he typically included “Let’s Plays,” where he would simply engage with the game.

Early Success

At a certain point, PewDiePie started playing the game Amnesia. Surprisingly, his Let’s Plays of Amnesia resonated significantly with the broader YouTube audience, causing a rapid increase in his subscriber count. By July 2012, he reached 1 million subscribers, and by September 2012, he reached 2 million. Subsequently, he entered a representation agreement with the MCN Machinima and transitioned to Maker Studios in October 2012.

The Biggest YouTube Star On The Planet

Throughout 2012 and 2013, PewDiePie emerged as the fastest-growing channel on YouTube. In just 2013, his subscriber count soared from 3.5 million to 19 million. That year, he gained a new subscriber every second at a rate of 1.037 for the entire year. He amassed 1.3 billion video views, finishing as YouTube’s most subscribed channel.

With support from Maker Studios, he launched a PewDiePie iPhone app. Although he occasionally voiced his concerns over Maker Studio’s parent company, Disney, he ultimately built a website and online shop to enhance the app’s offering, which became quite successful.

In 2014, his channel saw an addition of 14 million subscribers and recorded an impressive 4.1 billion video views, significantly outpacing all other channels. By 2015, he was averaging 300 million video views per month.

Return To Twitch

PewDiePie made a surprising appearance on Twitch in March 2023 after signing an exclusive streaming deal with YouTube in May 2020. For his return, he utilized the channel in a novel way which he dubbed PewDiePie Infinity. This initiative, which he refers to as an “infinite money glitch in real life,” involved streaming an endless loop of his previous videos and streams. Currently, he boasts 1.5 million followers on the platform.

Controversies

In February 2017, PewDiePie faced the loss of his YouTube Red show when it was disclosed that numerous videos contained antisemitic references. He defended his videos, asserting they were intended sarcastically to showcase how individuals will go to any lengths for money, regardless of how distasteful or shocking. A notable instance involved him hiring two individuals on Fiver to hold a sign that read “Death to all Jews.” Additionally, a viral challenge promoting “subscribe to PewDiePie” encouraged people to spread the phrase publicly, leading to repercussions involving at least two mass murderers.It has been reported that during their acts of violence or in their manifestos, some individuals referenced “subscribe to PewDiePie.” PewDiePie has condemned the killers and distanced himself from the associated meme.

Personal Life

PewDiePie first encountered Italian Marzia Bisognin in 2011. Initially, they forged an online friendship that blossomed into a romantic relationship. In 2012, he helped her create a YouTube channel named CutiePieMarzia, which showcased her videos on fashion, makeup, books, movies, and beauty, ultimately becoming one of YouTube’s most beloved beauty channels. Marzia retired from YouTube in 2018. After several years of traveling between Sweden and Italy, they finally settled in the English seaside town of Brighton and Hove. The couple tied the knot in August 2019 and now lead a relatively private life in their small town, accompanied by two pugs named Edgar and Maya. In February 2023, Marzia announced that they were expecting a baby.

In 2019, they purchased a house in Japan, which was later robbed, and their relocation was postponed due to the country’s COVID-19 regulations. Finally, in May 2022, they transitioned to living in Japan on a five-year business visa.